How to optimize the UX metrics used by Google
The rise of awareness for performance
Google engine is more and more based on performance and they introduced an update early 2021: Page Experience.
With this new update, Google wants to measure user experience. And as speed is the N°1 requirement the search engine has introduced Core Web Vitals in the metrics taken into account to evaluate the quality of the UX :
The Largest Contentful Paint: Measures perceived load speed and marks the point in the page load timeline when the page's main content has likely loaded.
The First Input Delay: Measures interactivity and quantifies the experience users feel when trying to first interact with the page
The Cumulative Layout Shift: Measures visual stability and quantifies the amount of unexpected layout shift of visible page content
Those three metrics are not the only one that Google is using in their Lighthouse 6 reports. In fact, for the SEO ranking please find below the weight of each performance metric used by Google:
How do you explain these metrics to all the different department of your company? How to monitor them? And above all, how to optimize them?
To ensure that your teams are ready when the time comes, we created a one hour training on the new performance trends.
During this training we will talk about: The rise of awareness for performance, different categories of metrics, the page load cycle, …
This training is oriented for IT and non-IT related persons. (Marketing, management, product owner,…)
Book it now!
Jean-Bastien Kalis - Business Development Manager