Easy to use and understand, not requiring a high investment, and giving a good helicopter view of your web performance, synthetic monitoring enables any website manager to know where to put effort to improve user experience.
How does it work?
It’s measuring in a “lab context”: we set up robotic measurements using the technology of our partner Dynatrace which will automatically execute a user scenario on the website from a clean environment, in the same way a real user would do (from a real browser), from various locations in the world.
The robot collects speed times of the whole transaction and information on the speed of the elements of the pages. Nothing needs to be installed as the system is simply going to your website and collecting data while visiting your pages.
Synthetic Monitoring aligns business and IT on KPI’s which are objective, understandable and representative for both. Synthetic Monitoring gives different types of indicators:
Availability and type of errors encountered
Key Speed Indicators, useful for business and IT: time to load the page, time to display the page, time to display the user screen, …
Key Delivery Indicators which show how the content of your pages influence the speed
User Perception Indicators: they give the timing of specific moments which will influence the user perception of speed: time to display the first element, time to have an interactive page, time to meaningful content, ….
It’s nice to set up KPI’s, but how can I evaluate my website with those?
Your website is measured from a stable environment (the visitor context will not influence those metrics). This allows to
Evaluate your progressions in time, and clearly identify impacts of changes on your website
benchmark your website and identify where competitors are doing better or worse!
How can I use synthetic monitoring to take actions?
You identify which part in a transaction makes you lose time and you go to the right team for correction. For example:
third parties load time
inefficiencies in the content
Benchmarking your website using Synthetic Monitoring allows you to compare all these elements to your referent websites and set objectives.
How to start?
Get started with a Website Speed Assessment and we will give you insight on your website performance status compared to a benchmark. You will know:
• your key indicators compared to a benchmark you choose and what they tell you
• where the opportunities for improvement are